Open Course Space

How to Develop "Breakthrough" Products and Services

Massachusetts Institute of TechnologyUnited States15.356
Free, no sign-up neededSpring 2012English
Go to course on MIT OpenCourseWare All 2 ways to take it

To prosper, firms must develop major product and service innovations. Often, though, they don’t know how. Recent research into the innovation process has made it possible to develop “breakthroughs” systematically. 15.356 presents several practical concept development methods, such as the “Lead User Method,” where manufacturers learn from innovative customers. Expert guest speakers present case studies that show the “art” required to implement a concept development method.

Description from MIT OpenCourseWare.

Ways to take this course