Open Course Space

Marketing Management: Analytics, Frameworks, and Applications

Massachusetts Institute of TechnologyUnited States15.810
Free, no sign-up neededFall 2015English
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This course helps students develop skills in marketing analysis and planning, and introduces key marketing ideas and phenomena, such as how to deliver benefits to customers and marketing analytics. It presents a framework for marketing analysis and enhances problem solving and decision-making abilities in these areas.

Description from MIT OpenCourseWare.

Ways to take this course