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Listening to the Customer

Massachusetts Institute of TechnologyUnited States15.821
Free, no sign-up neededFall 2002English
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The 15.821 and 15.822 Sequence Marketing research may be divided into methods that emphasize understanding “the customer” and methods that emphasize understanding “the market.” This course (15.821) deals with the customer and emphasizes qualitative methods (interviews, focus groups, Voice of the Customer, composing questions for a survey).

Description from MIT OpenCourseWare.

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