Open Course Space

Entrepreneurial Marketing

Massachusetts Institute of TechnologyUnited States15.835
Free, no sign-up neededSpring 2002English
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This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. At this course, there are two major questions: Marketing Question: What and how am I selling to whom? New Venture Question: How do I best leverage my limited marketing recourses? Specifically, this course is designed to give students a broad and deep understanding of such topics as: What are major strategic constraints and issues confronted by entrepreneurs today?

Description from MIT OpenCourseWare.

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