Open Course Space

Special Seminar in Marketing: Marketing Management

Massachusetts Institute of TechnologyUnited States15.840
Free, no sign-up neededSpring 2004English
Go to course on MIT OpenCourseWare

The purpose of 15.840 is to: Introduce key marketing ideas and phenomena. Develop students’ skills in marketing analysis and planning. Provide a forum (both written and oral) for presenting and defending recommendations and critically examining and discussing those of others. An emphasis is placed on theory and practice that draws on market research, competitive analysis, and marketing science.

Description from MIT OpenCourseWare.

Where to take this course