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Lead User Innovation Handbook

Massachusetts Institute of TechnologyUnited StatesRES.15-009
Free, no sign-up neededSpring 2026English
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MIT Lecturer Erdin Beshimov created a short manual that collects and explains a wide range of lead user innovation cases. Lead user innovation is a process where ideas and new products are designed by the consumers of the product and not by a large corporation. Well-known examples include Airbnb, Spanx, and Odwalla, in addition to many more. Educators everywhere can easily download the handbook and share it with their students.

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